Blade announced the company has raised $33 million in a Series B round to expand its cloud gaming service Shadow. Based in Paris, with offices in Mountain View, California, the company was founded in 2015, and has over 200 employees.
To date Blade has now raised over $104 million. Investors from this round and previous investors include Serena Capital, Western Digital, Charter Communications, Financiere Saint James, 2CRSi and multiple individual investors. In addition to the funding, Shadow is also bringing on a new CEO, Jérôme Arnaud to help build out the company’s international presense in both consumer and professional markets.
Shadow is the company’s first product, which launched back in January 2018 and currently has 70,000 subscribers globally all paying $35 a month. As part of the lastest announcement the company has dropped their subscription prices in half with the hopes of getting some momentum before Google’s November 19 launch of Stadia.
The new subscription service comes in three different levels, rather than the one subscription price. It is currently available in the UK, France, Germany and Luxembourg (Pricing for the US has not yet been announced):
Boost – at £12.99 per month (£14.99 without commitment), this highly accessible offer allows subscribers to play all the latest games in Full HD from any device.
Ultra – at £24.99 per month (£29.99 without commitment), gamers are offered the possibility to play with superior graphic performance(s) in 4K, up to 144 FPS in Full HD with ray tracing compatibility. This offer provides the power of a GeForce RTX 2080 graphics card, but also the power of a better processor, more RAM and more storage.
Infinite – at £39.99 per month (£49.99 without commitment), Infinite grants the most demanding gamers, streamers and creators direct access to the “best available” on the market: a dream computer including ray tracing combined with the top graphics card at the moment (RTX Titan), and 1TB of storage. With this dream line-up, users will be able to play all the latest games in 4K.
Additional storage can be purchased. But what makes this unique is from other cloud gaming solutions is that Shadow provides a full Windows 10 PC which means you can run any software you want, from AAA games, to enterprise work in Solidworks for CAD, or for content creation with Photoshop and video editing solutions.
“Making stupid objects very smart” is one of the philosophies of Shadow, and as part of that mantra they have also announced a redesign of their interface that enables any PC to adapt with a living room display. The TV version is compatible with Smart TV and Android and will be soon extend to smartphones and tablets, currently in beta on Android and iOS. Shadow has also already demoed live streaming to VR, and is currently working to bring that to consumers.
Shadow has also partnered with OVHcloud, a Data Service Provider who will oversee infrastructure and data center rollout. Other key partners include Nvidia, Intel, Microsoft, 2CRSi and Ericsson.
Shadow is the first of several products coming from Blade, and the fact they they have full support of Windows 10 is a good starting point as it enables them to also focus not only on gaming but also high-end visualization and enterprise industries like CAD that will help it draw out further optimizations.
It has to be said though, they are up against some behemoth competition with the likes of Google, Microsoft and Sony. What Shadow lacks in endless funds, they make up for in their ability to be more nimble and take advantage of key opportunities.
With Stadia’s launch on November 19th, and news soon coming from both Microsoft and Sony, we expect the cloud gaming sector to heat up now. While M2 Insights doesn’t predict meteoric growth for the first few years, we do believe this is the start of what will be a slow, steady change in content creation, content delivery are the user experience.
If you want to hear more, join us at the The International Future Computing Summit, taking place at the Computer History Museum, November 5th – 6th where Blade will be speaking.
The conference is focused on client-to-cloud and edge computing with discussions centered around games, visual effects, education, and enterprise. A few of the companies we’ve got speaking include: Intel, AMD, Nvidia, Dell, Lenovo, Unity, Epic, The Foundry, Cintoo, Game Tech at Amazon Web Services, Hatch Entertainment, ShadowTech, MagicLeap, AccelByte, Ultra, Adshir, Xilinx, Ericsson, Looking Glass Factory, Poco Loco Amusements, VentureBeat, M2 Insights, Jon Peddie Research, TIRIAS Research, Stanford University, Intel Capital, Boost VC, Alsop Louie Ventures, The Venture Reality Fund, with additional speakers still being added.