The dream of effortlessly experiencing new worlds and seamlessly interacting with digital information is upon us.
Advancements in the technology and delivery of Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) – colloquially known as Extended Reality (XR) – are driving changes to every aspect of our consumer, commercial and educational environments.
With industry CAGR forecasts of 65%, and the introductions of supporting technologies such as 5G, the pace of innovations, successes and failures are ever changing.
M2’s work with the global brands and emerging startup innovators that are leading this industry is integral to the market intelligence it provides.
